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Thursday, August 22 • 10:00am - 10:50am
Social Media Expertise: Managing Your Newsroom’s Brand (50-min panel)

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Your newsroom is trained on social media and you've met your social following goals. Now what? Social media editors do more than share stories. They also collect sentiment about their news organization and interface with internal marketing/advertising departments. In this session, you will learn about putting your social media know-how into managing and expanding your newsroom's brand to become a trusted source. Learn how you can best grow your followers, integrate new storytelling social tools (Vine, RebelMouse, Medium, etc.), and maintain your newsroom's integrity with your audience.

Twitter: @aaja, #AAJAbrand

Location: Concourse B

avatar for Angela Kim

Angela Kim

Social Media Editor, Yahoo!
Angela Kim is a Social Media Editor at Yahoo!. Prior to Yahoo!, she worked as a public insight and engagement producer on public radio's Marketplace. She’s also produced for Weekend America, Here and Now, and on the national Asian America public radio show pilot As I Am: Asians In America, for which she received a Gracie Allen Award. Angela was also an East-West US-Korea Journalist Exchange fellow. In her free time, she blogs about food and... Read More →
avatar for Mark Luckie

Mark Luckie

Creative Content Manager for Journalism, Twitter
Mark S. Luckie is a multi-platform journalist and editor, founder of the digital journalism blog 10,000 Words, and author of "The Digital Journalist's Handbook", a guide to the tools necessary to thrive in the digital newsroom. He's currently the Creative Content Manager for Journalism at Twitter. Mark has produced multimedia and interactive stories for the Center for Investigative Reporting, Entertainment Weekly, The Los Angeles Times, The... Read More →
avatar for Niketa Patel

Niketa Patel

Director of Content, RebelMouse
Niketa Patel is Director of Content at RebelMouse. Currently at RebelMouse, Niketa leads partner integrations with a focus on journalism and media companies and is deeply involved in shaping the platform. Niketa was ABCNews’ first Social Media Editor. She has 10 years of experience in digital strategy and audience development at CNNMoney, ABCNews and CBSNews. Niketa has also been a long time member of AAJA, SAJA and ONA.
avatar for Herman Wong

Herman Wong

Social Media Editor, Quartz
Herman Wong is the social media editor at Quartz. He worked previously at Newsday, where he oversaw social media and led real-time coverage during Tropical Storm Irene and Sandy. A graduate of New York University’s master’s journalism program, he has written for FORTUNE, Money, SF Weekly, East Bay Express and other publications. Born in San Francisco, Herman has lived in or traveled to China, Japan, South Korea, Nepal and France... Read More →

Thursday August 22, 2013 10:00am - 10:50am
New York Hilton Midtown 1335 Avenue of the Americas, New York, NY 10019