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Thursday, August 22 • 11:00am - 11:50am
Why Not Go Into Business Journalism? (50-min panel)

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Do you like telling stories that will be read all over the world and have an impact? Business reporting is not just about Wall Street and it’s not just about numbers. Whether you are covering the latest iPhone release or an Occupy Wall Street protest, the stories are about people, money and success. The business beat covers everything from entertainment, travel, the environment and economics. Business stories touch every part of life. Follow business leaders and find out how they get there? What change are they creating? How are investors impacted? Who is hurt? Who wins? There is intrigue behind every business story. And your weekends are free (mostly).

Twitter: @aaja, #AAJAbizj

Location: Concourse B

avatar for Pradnya Joshi

Pradnya Joshi

News Editor/DealBook, The New York Times
Pradnya (P.J.) Joshi is news editor for DealBook, a section devoted to the coverage of finance and markets at The New York Times. She joined The Times as a staff editor on the metro copy desk in 2006 after working more than 13 years as a business reporter at various publications including Newsday and the Milwaukee Journal Sentinel. She has covered various business and metro beats including corporate fraud, economic development and... Read More →

Yuki Noguchi

Reporter, NPR
Yuki Noguchi is a business correspondent at NPR out of Washington, D.C. Yuki started at NPR in 2008, before the financial crisis. Prior to that, she was an editor and reporter (also in business) for The Washington Post, mostly covering telecom and technology. Yuki grew up in St. Louis, has a B.A. in History from Yale, and now lives with her husband, Christopher Libertelli, and two young sons in Bethesda, Md.
avatar for Joanna Ossinger

Joanna Ossinger

Stocks Editor, Bloomberg News
Joanna Ossinger is the Team Leader for First Word Equities - Americas at Bloomberg. Her group covers markets and company news in a blog-like format designed to serve traders and other financial professionals who need their news smart and sophisticated yet fast and easy to digest. Joanna was previously an editor and reporter at the Wall Street Journal, followed by stints as a managing editor at TheStreet.com and head of the website at Fox... Read More →
avatar for Sital Patel

Sital Patel

Reporter, MarketWatch
Sital S. Patel is a reporter at MarketWatch, covering Wall Street and financial services, based in New York. Prior to joining MarketWatch, Sital worked as a producer, reporter and researcher for Fox Business Network where she has covered a broad range of financial stories including different aspects of Wall Street, earnings, the stock market and politics. 

Margaret Popper

Sr. Financials Producer, CNBC
Margaret Popper is the Sr. Financials Producer at CNBC. She works with a team of six reporters and producers to shape CNBC’s coverage of the finance industry. Her team covers specific companies, including all of the big banks, as well as issues that affect them. Recent topics she has covered include regulation, banking and investment banking products, management changes, strategy, risk management and overall industry trends. Previously... Read More →

Gabriella Stern

Deputy Managing Editor, WSJ Digital Network
Gabriella Stern is the deputy managing editor for The Wall Street Journal Digital Network, where she oversees the CFO and CIO Journal premium online news and information services for corporate executives in finance and technology. Her remit also includes the Journal’s Small Business and Startup team, which is responsible for the Accelerators blog, and she is involved in such digital initiatives as the WSJ Startup of the Year episodic... Read More →

Thursday August 22, 2013 11:00am - 11:50am
New York Hilton Midtown 1335 Avenue of the Americas, New York, NY 10019